
Sarah Trout
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.

Budget Table
Tactic
Monthly Cost
Specific Allocation
Flyers/Posters on Campus
$200.00
* Paying campus health students/facility for setting up posters and handing out flyers: 150.00
*Physical copies of flyers and posters: 50.00
Social Media Content
$500.00
* Hiring a media assistant to post regular ads on our IU Health Facebook page: 300.00 for three months of 2 posts a week
* Local IU Indianapolis influencer/ student TikTok creator: 200.00 for three posts
How Much to Charge to Manage Social Media in 2025 [Calculator]
Engagement Tracking Software
$800.00
Brand Watch Software Services specifically the social media plan that allows users to see specific customer engagement and offers advice. 800.00 monthly
Public Relations Q&A
$1400 (initial fee)
This Q&A with will be catered: 500.00
Payments for staff hosting our event: 5 staff members get 20$ and hour for a 4 hour even.