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Budget

Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans. 

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Budget Table
Tactic
Monthly Cost
Specific Allocation

Flyers/Posters on Campus

$200.00

* Paying campus health students/facility for setting up posters and handing out flyers: 150.00

*Physical copies of flyers and posters: 50.00

Social Media Content

$500.00

* Hiring a media assistant to post regular ads on our IU Health Facebook page: 300.00 for three months of 2 posts a week

* Local IU Indianapolis influencer/ student TikTok creator: 200.00 for three posts

How Much to Charge to Manage Social Media in 2025 [Calculator]

Engagement Tracking Software

$800.00

Brand Watch Software Services specifically the social media plan that allows users to see specific customer engagement and offers advice. 800.00 monthly

Plans | Brandwatch.com

Public Relations Q&A

$1400 (initial fee)

This Q&A with will be catered: 500.00

Payments for staff hosting our event: 5 staff members get 20$ and hour for a 4 hour even.

Event Budget Template: Organize Your Finances | Eventbrite

Press Release from Student Athletes

$600.00 (initial fee)

3 student testimonials of services: 200 per student

Total Yrly (Including One time events): $20,800
Total Yrly (After our first Year): $18,000
$1500 Monthly Cost
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