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Market Research

Target Audience Research

Problems/Questions tied to our target audience

  1. On average how many college students own vehicles?

  2. Are there existing transportation services that travel far enough to meet student's health needs?

  3. What are the mental and physical health needs of students?

Research on My Target Audience
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Research Instrument




Coe - college enrollment rates. (n.d.). https://nces.ed.gov/programs/coe/indicator/cpb

Parking and transportation services. Parking and Transportation Services. (n.d.). https://parking.indianapolis.iu.edu/

Fares & passes - indygo. (n.d.). https://www.indygo.net/fares-and-passes/

Wellness programs. Division of Student Affairs. (n.d.). https://studentaffairs.indianapolis.iu.edu/health/wellness-programs/index.html

Mental health. ACHA. (2024, November 14). https://www.acha.org/college-health-topics/mental-health/

Student and employee responses. Transportation Demand Management. (n.d.). https://transportation.indiana.edu/about-us/2023report/responses.html

Why every college should offer shuttle services for students. DPV transportation. (2024, November 25). https://www.dpvtransportation.com/college-should-offer-shuttle-buses/

10 key recommendations for Advancing Youth Transportation Equity. HopSkipDrive safe youth transportation solution. (n.d.). https://www.hopskipdrive.com/blog/10-key-recommendations-for-advancing-youth-transportation-equity
 

Citations

Part Two

Research shows that IU Health Connect's transportation service would be a great addition for students at Indiana University Indianapolis (IUPUI). Since only 47% of college students in the U.S. have their own cars on campus, many rely on other transportation options. While IUPUI offers the JAG LINE Shuttle and discounted IndyGo bus passes, these might not fully meet the needs for healthcare-related trips. The Health and Wellness Program at IUPUI provides crucial services like addiction recovery support, therapy sessions, and nutrition information, so having reliable transportation is essential for student well-being. Access to mental health services is especially important, and dependable transportation can help ensure students make it to their appointments regularly.

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Feedback from students highlights a strong demand for affordable and reliable transportation, particularly for healthcare services. Promoting IU Health Connect through campus events, social media, and partnerships with student organizations can boost awareness and usage of the service.

In conclusion, IU Health Connect's transportation service would be a valuable addition for students at Indiana University Indianapolis. With many students lacking personal vehicles and existing transportation options not fully meeting healthcare needs, this service can fill a crucial gap. By ensuring reliable access to essential health and wellness services, IU Health Connect can significantly enhance student well-being and academic success. Effective promotion and strategic partnerships will be key to raising awareness and encouraging usage of the service, ultimately supporting the health and academic achievements of IUPUI students.

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