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Objectives + Strategies + Tactics

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Objectives
Strategies
Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Objective 1 

I want to increase student awareness of IU Health Connect's transportation services by 30% by the end of the Fall 2025 semester.

Strategy 1

  • Campus Events

Tactic 1  Host informational booths at major campus events such as orientation, health fairs, and student organization meetings.

​Tactic 2   Collaborate with student organizations and campus influencers to spread the word about the service.

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Objective 2

Achieve a 25% increase in the number of students utilizing IU Health Cannect's transportation services for healthcare appointments by December 31, 2025.

Strategy 2

Promotional Offers:

Tactic 1Introduce special promotions, such as discounted or free rides for first-time users

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Tactic 2 

Introduce loyalty programs for regular users

Objective 3

I want to establish partnerships with at least three local healthcare providers by June 30, 2025, to integrate transportation services into student healthcare plans.

Strategy 3

Outreach

Tactic 1Conduct outreach to local healthcare providers, highlighting the benefits of partnering with IU Health Connect for student health and wellness.

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Tactic 2 

Student testimonials

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