Sarah Trout
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Press Release
2. Community Event
IU Health Connect is an essential service that helps individuals who struggle to attend their daily doctor’s appointments by providing reliable transportation. To effectively promote this service, we can harness the influence and relatability of student athletes. One impactful approach is to create a press release that shares the personal stories of student athletes whose older family members have benefited from IU Health Connect. This press release would feature quotes from the athletes, highlighting how the service has positively impacted their family members’ health and well-being. It would also include statistics on the program’s success and information on how others can access the service. Press releases are a tried-and-true method to reach a wide audience, including local and national media outlets. By featuring student athletes, we can tap into their fan base and credibility. Personal testimonials add a human touch, making the story more relatable and compelling. This approach not only raises awareness about IU Health Connect but also builds trust in the service through authentic, real-life experiences.
"Together, these strategies can effectively raise awareness and encourage more individuals to utilize the transportation services offered by IU Health Connect"
Another effective strategy is to organize a community event where student athletes and their older family members share their experiences with IU Health Connect. This event could include a panel discussion, Q&A sessions, and opportunities for attendees to sign up for the service. Media outlets would be invited to cover the event, ensuring widespread exposure. Hosting an event provides a platform for direct interaction between the service providers and the community. It allows for real-time engagement and immediate feedback. The presence of student athletes adds excitement and draws in a crowd, increasing the event’s visibility. Media coverage of the event amplifies the message, reaching a larger audience and highlighting the positive impact of IU Health Connect. This approach not only promotes the service but also fosters a sense of community and support
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Both of these media outreach ideas leverage the influence of student athletes and the power of personal stories to promote IU Health Connect. A press release ensures broad media coverage and builds credibility, while a community event engages the public directly and generates excitement. Together, these strategies can effectively raise awareness and encourage more individuals to utilize the transportation services offered by IU Health Connect.