Sarah Trout
Fall 2024
Social Media Plan
First Social Media Platform Utilized
I chose Facebook and Instagram because they are both social media platforms that market to two different age groups. Facebook is primarily used by adults older than 30, while Instagram is widely used by people under the age of 30. This is important because it allows IU Health Connect to market towards almost all age groups. Therefore, I chose to primarily use the Facebook page to market towards students at IU Indianapolis who may not be able to drive and get to their doctor’s appointments, and I chose to market towards college students on the Instagram page. Additionally, these apps are two of the most popular and most used apps right now, making them perfect marketing tools.
Facebook Post #1
Introducing IU Health Connect!
We understand the challenges of getting to your medical and mental health appointments without a personal vehicle. That's why IU Health Connect is here to provide reliable transportation for Indiana University Indianapolis students!
Partnering with the IU Health and Wellness Program, we're making it easier for you to access essential services like therapy sessions, addiction recovery support, and nutrition information.
Stay tuned for special promotions, loyalty programs, and more! Follow us for updates and join us at campus events to learn more. Together, let's make healthcare accessible for all IU Indianapolis students!
#IUHealthConnect #StudentWellness #HealthcareAccess #IUIndianapolis #CampusLife
Facebook Post #2
IIU Health Connect Instagram
IU Health Connect leverages Instagram to engage with a younger audience, particularly college students. By sharing visually appealing content, such as health tips, wellness challenges, and behind-the-scenes looks at healthcare services, IU Health Connect aims to create a vibrant and informative presence. Instagram Stories and Reels are utilized to provide quick, engaging updates and interactive content, fostering a sense of community and encouraging students to take an active role in their health and wellness. This approach helps IU Health Connect reach and resonate with the under-30 demographic
IU Health Connect Instagram Posts
